About Us!

We’re Logan and Josiah—lifelong friends turned climbing partners, and now co-founders of a brand that was born from both necessity and passion.

When we first got into rock climbing, it didn’t take long to fall in love with the challenge, the community, and the way it pushed us to grow. But as we started spending more time on the wall, we noticed a gap in the gear we wore—nothing felt quite right. The clothing lacked comfort, didn’t reflect our style, and often wasn’t built for the way climbers actually move. So, we decided to do something about it.

Our brand began with a simple vision: to create graphic-driven climbing apparel that performs without compromising personal expression. Every piece we make is designed to move with you—crafted for flexibility, built for durability, and inspired by the creative, gritty spirit of climbing culture.

More than just clothing, this is our way of contributing to a community that has given us so much. It’s about feeling confident in what you wear, connected to the people around you, and free to climb as your truest self.

We’re proud of where this journey has taken us, and we’re even more excited for what’s ahead. Thanks for being part of it.

—Logan & Josiah